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Korean Society of Dance Science
[ Article ]
Official Journal of the Korean Society of Dance Science - Vol. 43, No. 3, pp.151-169
ISSN: 1229-7836 (Print) 2713-6949 (Online)
Print publication date 31 Jul 2026
Received 30 May 2026 Revised 10 Jul 2026 Accepted 21 Jul 2026
DOI: https://doi.org/10.21539/Ksds.2026.43.3.151

기술수용모델을 적용한 중국 무용 전공자의 AI 사용 태도 연구: AI 기술 불안, 지각된 용이성, 지각된 유용성, AI 지식 관여도를 중심으로

주이문* ; 김영미**
*경희대학교 일반대학원 공연예술학과 무용학 박사과정 yiwen41166@gmail.com
**경희대학교 무용학부 부교수 petal_ny@hanmail.net
A Study on Attitudes Toward Use Among Chinese Dance Majors Based on the Technology Acceptance Model: Focusing on AI Anxiety, Perceived Ease of Use, Perceived Usefulness, and AI Knowledge Involvement
Yiwen Zhou* ; Youngmi Kim**
*Doctoral Student, Major in Dance, Department of Performing Arts, Kyunghee University Graduate school
**Professor, Department of Dance, Kyunghee University


Copyright Ⓒ 2026 by the Korean Society of Dance Science

초록

본 연구는 기술수용모델을 활용하여 중국 무용 전공자의 AI 사용 태도 형성 과정을 살펴보고, 이 과정에서 AI 지식 관여도의 조절효과를 검증하고자 하였다. 이를 위해 AI 기술 불안을 외생변수로 설정하고, 지각된 용이성과 지각된 유용성이 AI 사용 태도에 미치는 영향과 지각된 용이성이 지각된 유용성에 미치는 영향을 분석하였다. 중국 무용 전공자를 대상으로 총 245부의 설문지를 배포하였으며, 그중 233부를 최종 분석에 활용하였다. 수집된 자료는 SPSS 26.0, R(lavaan) 및 PROCESS Macro를 활용하여 빈도분석, 상관관계분석, 확인적 요인분석, 매개효과 및 조절효과 분석을 실시하였다. 연구 결과, AI 기술 불안은 AI 사용 태도에 부정적인 영향을 미치는 것으로 나타났다. 또한 AI 기술 불안은 지각된 용이성과 지각된 유용성에 부정적 영향을 미쳤으며, 지각된 용이성은 지각된 유용성에 정적인 영향을 미치는 것으로 나타났다. 아울러 지각된 용이성과 지각된 유용성은 모두 AI 사용 태도에 정적인 영향을 미쳤다. 또한 지각된 용이성과 지각된 유용성은 AI 기술 불안과 AI 사용 태도 간의 관계에서 각각 매개효과를 보였으며, 지각된 용이성을 통해 지각된 유용성으로 이어지는 연쇄 매개효과 또한 확인되었다. 한편, AI 지식 관여도는 AI 기술 불안과 지각된 유용성 간의 관계에서 유의한 조절효과를 보였다. 반면, AI 기술 불안과 지각된 용이성 간의 관계에서는 AI 지식 관여도의 조절효과가 유의하지 않은 것으로 나타났다. 본 연구는 무용 창작 맥락에서 AI 사용 태도를 단순한 기능적 수용의 문제가 아니라, 창작 과정에서 나타나는 심리적 반응과 인지적 판단의 관점에서 이해하였다는 점에서 의의가 있다. 또한 중국 무용 전공자를 대상으로 예술 창작 분야에서의 AI 기술 수용 과정을 실증적으로 분석하였다는 점에서 학술적 의미를 가진다.

Abstract

Based on the Technology Acceptance Model (TAM), this study examined the process of attitude formation toward the use of artificial intelligence (AI) among Chinese dance majors and investigated the moderating effect of AI knowledge involvement in this process. To this end, AI anxiety was set as an exogenous variable, and the effects of perceived ease of use and perceived usefulness on Attitude Toward Use (ATU), as well as the effect of perceived ease of use on perceived usefulness, were analyzed. A total of 245 questionnaires were distributed to Chinese dance majors, of which 233 valid responses were used for the final analysis. The collected data were analyzed using SPSS 26.0, R (lavaan), and PROCESS Macro through frequency analysis, correlation analysis, confirmatory factor analysis, mediation analysis, and moderation analysis. The results showed that AI anxiety had a negative effect on Attitude Toward Use (ATU). In addition, AI anxiety negatively affected both perceived ease of use and perceived usefulness, while perceived ease of use positively affected perceived usefulness. Furthermore, both perceived ease of use and perceived usefulness positively influenced Attitude Toward Use. Perceived ease of use and perceived usefulness each mediated the relationship between AI anxiety and Attitude Toward Use, and a sequential mediation effect through perceived ease of use and perceived usefulness was also confirmed. Meanwhile, AI knowledge involvement showed a significant moderating effect on the relationship between AI anxiety and perceived usefulness. However, the moderating effect of AI knowledge involvement on the relationship between AI anxiety and perceived ease of use was not statistically significant. This study is meaningful in that it interprets Attitude Toward Use in the context of dance creation not merely as an issue of functional technology acceptance, but as a phenomenon involving psychological responses and cognitive judgments that emerge throughout the creative process. In addition, by empirically examining the process of AI technology acceptance among Chinese dance majors, this study contributes to a broader understanding of AI technology acceptance in the field of artistic creation.

Keywords:

Technology Acceptance Model (TAM), Chinese Dance Majors, AI Anxiety, Attitude Toward Use, AI Knowledge Involvement

키워드:

기술수용모델, 중국 무용 전공자, AI 기술 불안, AI 사용 태도, AI 지식 관여도

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